More like, "Build A Brand Loyalty." Get em young. Get em for life. Simple, three-step process:
Select cute n cuddly "skin."
Stuff bear, place heart inside critter after kid spins around and makes some wish - orchestrated by Build A Bear staff (for millionth time?).
At one of a bank of convenient computer terminals, enter personal information of your new bear: its name. Then, more importantly, enter your personal information - name, birthday, snail mail and e-mail addresses. Friendly staff will then print a birth certificate of your bear for you to take home and frame.
Build a Bear now has your personal information which they can use to sell to "authorized third parties." (Am I too cynical?)
Suffice it to say our personal info was more colorful than the average ("Malarkey Lane," "YeahRight@MyAddress.com,"...)
On the way out I spotted the Apple Store, and so we swung in for a look-see, much to the girls' chagrin. Hey, I figure if we can do Build A Bear, we can do Apple Store.
